Geico Fucked the Gecko. Again.

closePlease note: This post was published over a year ago, so please be aware that its content may not be quite so accurate anymore. Also, the format of the site has changed since it was published, so please excuse any formatting issues.

Long-time readers (I mean, =really= long-time readers), will recall my previous complaint about the way auto insurance company Geico was using their mascot.

Well, they’ve done it again.

Now the gecko’s voice has magically changed. I think they were going for Australian, but wound up with an East-end British accent. Which is funny, because most people get it the other way around (for example, Dick Van Dyke in Mary Poppins).

Ironically, they actually =do= want a British accent because even when he’s annoyed, “he always maintains his decorum in a very proper English tone.” That’s according to this page I found on GEICO’s website. Trouble is, I’m pretty sure an irritated East-ender would have a more… Robust vocabulary.

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  1. Tom

    Now Thomas, I could be wrong, but I thought the new gecko was actually supposed to be a cousin of the old gecko. I swear I saw a commercial that had the two of them in it.

  2. Dad

    Have you checked out their blog:

  3. Tom – Their current spots feature the gecko talking to other, real geckos. Some of the real geckos look like him, so perhaps that’s what you saw, but I’m pretty sure he’s the same one.

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