Yes, another post about Geico. Man up.
Has anyone else noticed that Geico has three different styles in their commercials? They have the spots with the indentity-crisis suffering gecko, their classic “I have some great news…” reversal spots, and those weird ones with the “cavemen.”
I’m willing to let the reversal spots go, simply because they’ve become such a popular part of society (in case you don’t understand what I mean by “reversal spots,” I’m referring to those ones where you think the commercial is for one product, but then someone says, “I just saved a bunch of money on my insurance by switching to Geico!”), but why in the world did they ever make the caveman ones?
Granted, the one that I see the most (where the Geico representative takes the two cavemen to lunch at a country club to apologise for belittling them in the Geico commercial) is moderately funny and there’s =a lot= of really nice, subtle action (not to be confused with acting; this subtlety is clearly in the writing. No guff to the actors or the director, but it was clearly the writer(s) who came up with the good stuff) in the spot. I just don’t see why they’re making these, unless they’re trying to phase out the gecko.
We know they aren’t trying to phase out the gecko, however, because they just overhauled his image (*cough* worse *cough*) and produced a whole slew of new spots in which he appears. Moreover, he was named as a favorite advertising icon late last year. Plus, the gecko is all over the Geico website, but only the gecko. Nowhere on the site was I able to find a single Neanderthal.
According to a page on Geico’s own website, the spots that feature the gecko, “are consistent favorites among viewers.” So the question remains, if the gecko is their image, and if he’s such a strong image, why dilute the brand with other, non-image spots?0 People like this. Be the first!