I’m listening to The Reminder by Feist and a thought just occurred to me: when it comes to advertising, indie is the new techno.
A few years ago, if you wanted to sell a product, your commercial needed techno music (or some kind of appropriate electronica). Club/rave culture was a strong selling point, despite how many people claimed to eschew the style. These days, indie music sets the tone for popular television commercials, while indie art adorns the pages of magazine adverts.
Here are a few examples of indie music in T.V. spots:
Product: LG Chocolate
Song: My Moon My Man
Product: Sony Bravia
Artist: JosÃ© GonzÃ¡lez
Product: Honda Civic
Song: Galang0 People like this. Be the first!