If you watch TV (something that men 18-34 are doing less), you’ve probably seen the spots for the new McDonald’s Chicken Selects. They feature people in various situations (at work, at home, et cetera) telling non-existent people to “back away from the chicken”. What message is this sending? As my girlfriend pointed out, the message boils down to, “if you eat McDonald’s Chicken Selects, you will go insane.” The questionable sanity of the characters aside, the commercials aren’t particularly well thought out. One of them features a man making photocopies in his office. Near the beginning of the ad, he puts the box of Chicken Selects right on the glass of the copier. To a filmmaker, the natural assumption is that this will come into play (the message being, “these Chicken Selects are so tasty you’ll forget about everything else (which is not always a bad thing).”). Instead, he just talks to people who aren’t there.
Another spot shows a woman sitting in her living room and, again, talking to people who aren’t there. The problem with this scene is that her style of dress (a sort of preppy-hippy) doesn’t fit her surroundings (rather posh).
A third spot features a man (perhaps the same guy from the first spot; I can’t tell because I haven’t seen the first spot in a week or two) pretending he’s a rock-star at a concert talking to the audience and his band mates. At one point he says, “I want to play one last number for you. It’s called, “My Girlfriend Jenny Left Me Because I Wouldn’t Give Her Any of My Chicken Selects and Now She’s Real Mad But I’m Real Happy ‘Cuz I’ve Still Got ‘Em.”” (or something akin to that. It may not be an =exact= quote). What’s message are they trying to send?
Have you noticed that every McDonald’s campaign lately has sucked? Males 18-34, people! I like the new Jack in the Box spot with the “Grown Man’s Meal”. Clearly they’re making fun of McDonald’s Go Active meal, which even McDonald’s calls a happy meal for adults.
Despite their crappy marketing campaigns, I still eat there. In fact, I had McDonald’s for lunch today. A couple of weeks ago I gave the Chicken Selects a chance, but was rather disappointed with them. I’ll just stick to the McNuggets if I want pieces of chicken (what can I say? I guess I’m a kid at heart).
Speaking of fast food restaurants, Morah and I were having dinner at Subway last week and I realised something. Subway recently switched from handing out stamps to using a credit card-esque system for their “club”. Under the old plan, you earned a stamp for every 6-inch sandwich you ordered (yes, foot longs earned you two stamps). The stamps could be redeemed for a free 6-inch sandwich after collecting eight stamps or a free foot long after collecting sixteen stamps. A 6-inch sub costs about $4 (with tax and all. I’m rounding up, here) and foot longs are priced at about twice that, so sixteen stamps cost you about $70. Pricy, but at least you were saving about 10%.
Under the new system, you collect “points” instead of stamps. Every dollar spent is a point earned and it takes 190 points get a free foot long. In addition, the card collects information about your eating habits (including at which stores you eat). So now we’re paying over twice as much as we used to (and saving only about 4 to 5 percent) =and= Subway is getting free demographic information from us.0 People like this. Be the first!