Who Says Direct Advertising Doesn’t Exist?

closePlease note: This post was published over a year ago, so please be aware that its content may not be quite so accurate anymore. Also, the format of the site has changed since it was published, so please excuse any formatting issues.

I was just exposed the best direct advertising ever. There is this big billboard that faces the intersection on the corner of a street that I drive along to get to and from work. As I was driving home from work, I couldn’t help but notice the ad because it described what I had just done. The billboard (for Keystone Light) reads: NEVER BITTER (Unlike the guy you just cut off). It was perfect because I =had= just pulled into the lane in front of some guy. I laughed, it was wonderful.

I ran camera tonight and am getting better at it. It’s slow going, but I’m really just not used to how tight the shots are supposed to be. I can’t believe how tight they want them to be, it blows my mind. It’s pure madness if you ask me. Oh well. Hey, I think I get to work with Brianna (the hot new chick that I haven’t met yet) on Monday, so that’ll be a fun shift…

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